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Formulations

Formulating with all senses

Here you can explore the latest formulations developed by BASF Personal Care.

Formulations

Anti-Dandruff & Purifying Charcoal Cleansing Powder

HB-DE-21-237-1

Natural dandruff reduction – non-oily, healthy scalp. Thanks to our active ingredient Sanicapyl®, the formulation naturally reduces dandruff, supporting a non-oily, healthy scalp. The silky, chalky powder also offers a sensory wellness experience with notes of jasmine, rose and sandalwood.

Formulations

RepHair From Inside Out

HB-TR-21-048

Moisturize and protect – gentle care for stressed hair and scalp. Thanks to our active ingredient Dulcemin® PW BIO, the formulation provides gentle care for stressed hair and scalp. The scent of lemon, cinnamon and vanilla adds to the overall wellness experience.

Formulations

Happy Emotion Shower Gel

HB-DE-21-236-1

Artificial intelligence and age-old wisdom – shower wellness. Created using artificial intelligence, the formulation includes our plant-based active ingredient PeptAlde® 4.0 as well as the soothing emollient Lipofructyl® Argan, Moroccan argan oil – long treasured for its almost magical skincare benefits. The creamy gel hydrates the skin, while its zesty scent gives an energy boost.

Formulations

Face & Body Plumping Butter

SC-IT-22-006-2-2

Volume plumping – reduced wrinkles & enhanced luminosity. Thanks to our active Hyalufix®, the formulation offers volume plumping, reducing wrinkles and enhancing luminosity. Aromas of black pepper, lavender and vetiver provide a feast for the senses.

Formulations

Clear Antipollution Wash Balm

HB-DE-21-238-001

Protective proteins – natural support for stressed hair. A transparent and delicate shampoo for every type of hair, it lathers into a gentle foam. Thanks to our ingredient Puricare®, the formulation is rich in moringa proteins, which contribute to protection and reinforcement of the stressed hair and skin. It has a soothing scent of lemon, cinnamon and honey.

Formulations

Energizing Styling Gel

HB-ES-21-2141-8

Antipollution support – healthy, shiny hair and scalp moisturization. Based on our nature-sourced and sustainable ingredient Rambuvital®, the formulation energizes the hair from roots to ends and even has anti-pollutant properties. The transparent gel has a pudding texture and a light bergamot scent. It’s ideal for refreshing hairstyles on the go.

Formulations

Energizing Multi Defence Cream

SC-DE-21-22-4

Antipollution support – healthy, shiny hair and scalp moisturization. Based on our nature-sourced and sustainable ingredient Rambuvital®, the formulation energizes the hair from roots to ends and even has anti-pollutant properties. The transparent gel has a pudding texture and a light asian anise and bergamot note. It’s ideal for refreshing hairstyles on the go.

Formulations

Remodelling Body Lotion

SC-ES-21-2143-4

Body-shaping and care – deep efficacy. Based on our active ingredient Sveltine®, the very light and nourishing body lotion offers body-shaping and care with deep efficacy. It is easy to apply, and offers the pleasant wellness experience of mint, neroli and amber scents.

Formulations

White Flowers Lightening Lotion

SC-FR-21-021-A004

Natural anti-pigmentation – rapid melanin reduction. The white and nourishing lotion has a dry skinfeel. Thanks to our natural anti-pigmentation agent Dermawhite®, the formulation rapidly and gently reduces melanin and illuminates the skin. It also hydrates and provides a pleasant experience with a light perfume of apricot, vanilla and honey.

Formulations

Free Radical Defending Renewal Night Mask

SC-RU-21-NM-03

Overnight enhancement – anti-free radical complexion care. The creamy and nourishing mask protects the skin with a complete anti-oxidant treatment using our nature-based active ingredient Litchiderm® coupled with vitamin E. It also features the relaxing scent combination of bergamot, magnolia and cashmere wood.

Formulations

DIY Repairing & Rebalance Solid Cream

SC-DE-21-217-1

Soothing skin recovery – restored healthy microflora and barrier function. A soothing and smooth cream, it provides skin recovery and restoration of the skin’s healthy microflora and barrier function thanks our active ingredient Phytosoothe®. The solid formulation melts on application due to the warmth of the skin, making it easy and convenient to use, and has a balance scent of lemon, tea and white amber.

Formulations

Pro-Elasticity Sun Care Lotion SPF 50+

UV-DE-21-202-1-1

Proactive sun protection – delayed photo-aging and enhanced elasticity. Equipped with a high SPF and our active ingredient Lys’Sun®, the formulation provides proactive sun protection, delayed photo-aging and enhanced elasticity. The very light and fast-absorbing serum is non-sticky and easy to apply.