• Beyond Beauty

    Let’s unlock the future of Personal Care

    Beyond Beauty is our commitment to empower customers with the right solutions to unlock new opportunities in a transforming Personal Care market – backed by digital services, and in line with consumers’ values and priorities.

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News: All Market Segments
  • Concept & Trends

    Explore the Power of Pearlizers & Opacifiers. Our new evaluation brings formulation development to a next level and reveals an amazing world of shine.

  • Concept & Trends

    Formulating the future with biopolymers​. Scientific guidance and practical tips to make the development of sustainable formulations with our biopolymers easier and more effective.

  • Product Highlight

    Empower natural and sustainable skin care solutions. Experience Emulgade® Verde 10 MS, our green, versatile O/W emulsifier, derived from 100% renewable-based feedstocks, respecting the principles of environmentally-friendly green chemistry.

  • Concept & Trends

    Enabling dimethicone sensory alternatives. Embraced by scientific modelling and complemented by formulation expertise. A holistic approach facilitating the transition towards more sustainable skin care solutions.

  • Digital service

    Building trust and transparency into your products right from the start. Introducing our latest advanced digital service on D’Lite.

  • News & Media

    For the first time, BASF’s Care Chemicals division is publishing a Responsible Sourcing Report which shows our progress with raw materials such as palm, castor and coconut.

  • News & Media

    BASF, The Estée Lauder Companies, RSPO and Solidaridad support Enhanced Sustainable Palm Oil Production in Lampung, Indonesia

  • Concepts & Solutions

    Menopause marks a turning point in a woman’s life. How can we, at BASF, address the needs of this stage?

  • Product Highlight

    Lengthening your UV protection with a new skin sensory enhancer Tinomax™ CC. Functionalized natural-based particle that brings sensory enhancement due to particle shaping.

  • Product Highlight

    Emulgade® Verde 10 MS is versatile green emulsifier based on 100% renewable feedstocks and manufactured under environmentally friendly solvent-free process.

  • Product Highlight

    A special lipid fraction of the natural Shea butter directly sourced from women´s groups program and characterized by a higher melting range.

  • Product Highlight

    The innovative styling polymer Luvimer® Forte, provides excellent performance in strong hold and also offers a very long lasting styling. It also has protection properties which provides UV and heat protection in formulations.

  • Product Highlight

    Extract of rosebay willowherb for flawless skin, embedded in our Responsibly Active Program.

  • Sustainability

    We have defined clear commitments, goals, and action plans to guide us along our journey towards consistent sustainability along the entire botanical value chain. Find out about the status of our Responsibly Active program and the progress we made in 2022.

  • Concepts & Solutions img-home-teaser-SFA-Product-Line

    This product line is based on an innovative and sustainable anionic surfactant, the Disodium 2-Sulfolaurate (SFA).

  • Live Events home_teaser_incos

    Connecting with the future of beauty. Get inspired by our formulation concept, featuring remarkable formats and textures, developed forsustainable mindsets.

  • New & Focused Products home_teaser_Cosmedia

    An effective thickening agent with texturizing properties designed for emulsion preparations and different surfactant systems. Due to its nonionic nature, it offers multifunctional benefits in diverse applications including styling and in sun care formulations as well.

  • New & Focused Products home_teaser_verdessence-ricetouch

    A plant-based sensory powder with small particle size providing powdery light and smooth skin-feel, ideal for matte-type cosmetics. It is perfectly suitable for natural and organic cosmetics.

  • Sustainability

    The new star lineup of biopolymers in personal care.

  • Sustainability

    In order to protect our planet and its resources while making an active contribution to each individual along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.

  • Suncare

    Environmental Evaluation of Sunscreen Products. The potential negative impacts sunscreens may have on the environment are increasingly being discussed. EcoSun Pass by BASF evaluates the environmental impact of UVfilters.

  • Actives

    Revealing the Unseen Power of Actives. BCS imagery expertise transcends boundaries by making the invisible visible. Diving into a new immersive journey, customers can discover the fascinating nature and bioactive performance like never seen before.

Take a look at the highlights of our website

Care 360° – Solutions for Sustainable Life

Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

Webex events

Virtual Event Recordings

You missed our virtual events? No problem, our recordings are online – watch them on our video portal.

Core Competencies

Hair – more than just a matter of the head

Hair has a great influence on our well-being. Whether it's the right hairstyle, a cool beard or stunning eyelashes. Hair, its structure, the right care: Browse and discover more hairy matters.

Digital Tool

Sustainability Product Finder

Our new Sustainability Product Finder which has been integrated in the BASF Personal Care website makes it now easy for customers to find products with the respective labels they are looking for.

Core Competencies

Face Care – simply feel good

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. Click through our little face care cosmos and learn interesting facts from the world of skin, skin care, trends and research.

Digital Tool

Actives Product Finder

Finding is believing. Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.

Core Competencies

All about sun

We describe UV filters, skin types and the light spectrum and take a closer look at the sun's rays. Find everything worth knowing about the sun and useful tips on how to protect yourself.

Core Competencies

The world of sulfates

The two best-known sulfate surfactants that you know from your cosmetic products are SLS and SLES. What can they do? Why are they so often criticized? As so often in life: There is not only black and white.