• Beyond Beauty

    Let’s unlock the future of Personal Care

    Beyond Beauty is our commitment to empower customers with the right solutions to unlock new opportunities in a transforming Personal Care market – backed by digital services, and in line with consumers’ values and priorities.

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Take a look at the highlights of our website

Care 360° – Solutions for Sustainable Life

Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

Webex events

Virtual Event Recordings

You missed our virtual events? No problem, our recordings are online – watch them on our video portal.

Core Competencies

Hair – more than just a matter of the head

Hair has a great influence on our well-being. Whether it's the right hairstyle, a cool beard or stunning eyelashes. Hair, its structure, the right care: Browse and discover more hairy matters.

Digital Tool

Sustainability Product Finder

Our new Sustainability Product Finder which has been integrated in the BASF Personal Care website makes it now easy for customers to find products with the respective labels they are looking for.

Core Competencies

Face Care – simply feel good

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. Click through our little face care cosmos and learn interesting facts from the world of skin, skin care, trends and research.

Digital Tool

Actives Product Finder

Finding is believing. Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.

Core Competencies

All about sun

We describe UV filters, skin types and the light spectrum and take a closer look at the sun's rays. Find everything worth knowing about the sun and useful tips on how to protect yourself.

Core Competencies

The world of sulfates

The two best-known sulfate surfactants that you know from your cosmetic products are SLS and SLES. What can they do? Why are they so often criticized? As so often in life: There is not only black and white.