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BASF Personal Care

Discover Personal Care

From regional consumer trends to global megatrends – the world of cosmetics is multifaceted. It protects, it cares, it decorates – and it makes you feel good. We at BASF Personal Care are inspired and want to inspire and inform here in our little cosmos of well-being.

Whether it's explanations of ingredients or formulations, consumer questions or interesting facts from research, development and history – we provide solutions for body and hair care, sun protection and give answers. 

Reading tips

  • Trends & research

    Coronavirus, COVID-19, pandemic. The virus has not just kept the whole world guessing. It has also changed the world. COVID-19 has left its mark on cosmetics and personal care as well. Some trends are in fact positive. Positive meaning good, not positive meaning an infection.

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    Since 1975, the different skin types have been divided into categories which are still valid today. Knowing your skin type is helpful so you can plan how to protect your skin.

  • Sun protection

    Sunscreens must protect skin and not harm nature. But how can the consumer know that the new cream is also environmentally friendly? The BASF EcoSun Pass takes you closer to the answer.

  • Hair and scalp

    We are blessed with an abundant quantity of hair. We have several million of them. Only our hands, lips, soles of our feet, fingernails and toenails are hair free. Hair, part of our largest organ, our skin. The fact that they are "only" referred to as appendages does not do them justice.

Topic of the month: Skin

As an outer shell, it protects the body. It is an organ, but it doesn't look like a heart, liver or lungs. Let's take a closer look at the skin. Healthy colour, as flawless as possible, without wrinkles - beautiful skin is desirable for many people. 

Evolution has ingeniously designed it. The skin: the largest organ of our body and the organ with the most direct contact to the environment. It has many functions, forms a protective layer against environmental influences and we and other people see it - this makes its appearance and health so important.

 

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Well Aging 600x350 GettyImages-166272342

Aging beautifully – how skin changes over time

It is estimated that girls born today will live on average to age 83; boys have a good 78 years ahead of them. The trend is going up. But that doesn't change the fact that our skin starts to show the first signs of aging around the age of 25. We are going to take a closer look at what happens - and how we can try to combat premature skin aging.

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Real and beautiful? Absolutely!

Authenticity, individuality and being genuine are the new measurements for beauty . A new self-confidence is defined by separating beauty from age.

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Skin Care – Do we really need it?

Walk into the average household, and you can find dozens or more different creams, lotions, toothpastes, body washes and other cosmetics. Considering the huge range of options, the question is, „Do we really need all those skin care products?“

The world of sulfates

Consumers have not only become more environmentally aware in recent years, they have also become much more concerned with issues. In the field of cosmetics, this means that ingredients are being scrutinized. Sulfate surfactants play an enormously important role here. The two best-known sulfate surfactants that you know from your cosmetic products are SLS (SODIUM LAURYL SULFATE - sodium lauryl sulfate) and SLES (SODIUM LAURETH SULFATE - sodium lauryl ether sulfate). What can they do? Why are they so often criticized? As so often in life: There is not only black and white.

Hair and scalp

Hair - not just what is on your head

We are blessed with an abundant quantity of hair. We have several million of them. Only our hands, lips, soles of our feet, fingernails and toenails are hair free. Hair, part of our largest organ, our skin. The fact that they are "only" referred to as appendages does not do them justice.

Hair and scalp

The scalp - more than just an outer shell

Bald people display it quite openly, for others it is hidden under a head of hair with more or less extravagant hairstyles: The scalp - more than an outer shell.

Hair and scalp

Hair loss, but why?

Hair loss affects everyone, has a wide range of different causes and, for many people, is an uncomfortable topic – especially if the hair loss occurs early on in life or is very sudden. This is despite the fact that hair loss is a completely natural process.

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Too much of a good thing

"Did you pack the sunscreen?" Everyone has asked or heard this question right before leaving for their long-awaited vacation. When it's the nicest time of year, most people remember that sun protection is important. In everyday life they don’t. 

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UV filter: Hi-tech products

Before the first sunscreen came on the market in 1933, people could either avoid the sun or wear appropriate clothing to protect their skin from harmful radiation. Since then, knowledge about the danger of UV radiation has grown enormously.

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UV filter types

UV filters have to do a difficult job. They are expected to provide reliable protection against the different UV rays. Sunscreens and care products have to feel extremely pleasant too. Excellent scientific know-how is necessary to meet all demands.

Core competencies

Hair – more than just a matter of the head

Hair has a great influence on our well-being. Whether it's the right hairstyle, a cool beard or stunning eyelashes: hair decorates and makes us look good.

Hair, its structure, the right care: Browse and discover more hairy matters.

Skin – simply feel good

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. When you feel the cool water on your bare feet, you know you’ve left the daily routine behind.

Click through our little skin cosmos and learn interesting facts from the world of skin, skin care, trends and research.