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    Concepts & Trends

    Turning trend analyses into marketing concepts

    From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF’s Care Creations® continuously monitor and analyze market trends as the basis for tailored marketing concepts. Whether individual ingredients or complete formulations, we deliver winning solutions for body and hair care, sun protection and oral hygiene – the entire multifaceted world of cosmetics. Our concepts enable you to create products with precisely those features that appeal most to your target group, including outstanding performance, irresistible sensory profiles and sustainability benefits.

    As diverse as our concepts are, they share one common trait: by drawing inspiration from life, each one addresses a real and identifiable consumer need – and opens up significant potential for your success.



    Focused on market trends


    Trends Spotlights

    Catching trends in personal care

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