Market Segments
Specialized in your business

Nobody knows your business like you do – good to know your partners at BASF’s Care Creations® speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.


Market Segment

AP/Deo

Offering solutions for freshness & confidence

Market Segment

Body Care

360° care for body & soul

Market Segment

Oral Care

Oral health and protection to smile about

Market Segment

Sun Care

Industry experts in UV protection