Our Pioneer Collection

High-performance sustainability

Bringing sustainability up to speed

To make it fast and easy for you to see which of our products contribute the most to sustainability, we have divided our portfolio into groups. Solutions with adequate profitability and a positive contribution to sustainability above the market standard are defined as Pioneers. Far beyond cosmetics, these products currently make up 24.1% of total sales throughout the total BASF portfolio.

Cetiol® Ultimate

Emollient | Face-, Sun-, Body Care
Ultrafast-spreading emollient for face, body, sun-care ans color cosmetics

  • 100% renewable based and volatile emollient
  • Replacement of volatile silicones possbile
  • Easier to use than volatile hydrocarbons
  • Readily biodegradable
  • Greater flexibility in the development of natural cosmetics with improved skinfeel

Gluadin® WLM Benz

Protein Products | Hair Conditioning, Shampoo
Microprotein for deep penetration, protection, repair in hair care products

  • 100% renewable based
  • Enzymatically hydrolyzed
  • Improved color and odor compared to chemical hydrolysis
  • 50% energy savings compared to chemical hydrolysis
  • Thanks to benzoic acid preservation and non-GMO enzymes, suitable for all natural and organic cosmetic standards

Lipofructyl® Argan LS 9779

Actives | Skin Rinse-off, Body Care, Hair Care
Moisturizer, responsible sourcing of argan based materials

  • Organic and fair trade certified argan oil
  • Sourced in partnership with an agricultural women’s cooperative in Morocco
  • Enabling socioeconomic development
  • Selected for L’Oreal’s Solidarity Sourcing program and the UNGC yearbook case study


Our star lineup of biopolymers in personal care. 

  • Derived from natural, renewable feedstocks
  • High natural origin index according to ISO 16128
  • Readily biodegradable (OECD 301)