Pure Smile

Luxurious mint tooth gel with effect pigments

Clean, healthy teeth and fresh breath are essential to good self esteem and social confidence. People care for their teeth and gums not only to keep them healthy for a lifetime, but – above all – to have a winning smile.

Oral care products that appeal to various target groups focus on different aspects of dental and oral hygiene, from whitening and caring for the outer enamel layer of the teeth, to attractive color effects. Our oral care concept Pure Smile demonstrates how toothpaste and gel solutions from BASF’s Care Creations® can give your products a special visual appeal in the marketplace.