Face Care meets Mature Skin
The beauty industry started to wake up to the fact that women over 60 are a large, growing and extremely important demographic group. Mature skin above the age of 60 has different needs: It should be kept well-hydrated, cell renewal and collagen production
needs to be boosted.
BASF Hydra Golden Age cream features a rich and smooth memory shape texture enriched with the active ingredient Linefactor™ C, said to strengthen skin's protective barrier, providing skin elasticity recovering
and skin-densifying actions, leaving the skin intensely moisturized.
| Product Name | Product Description | Claim Hint |
|---|---|---|
| Cosmedia® Ace | Strong, flexible and modern polymer | Strong emulsifying and thickening Provides a velvety soft and caring after-feel |
| Linefactor™ C | Aqueous extract made from Hibiscus abelmoschus, specifically designed to improve the skin condition of women over 50 | Stimulates the formation of collagen and elastic fibers Helps to recover the barrier function of the skin Corrects the loss of elasticity, improves skin texture and reduces wrinkles |
| Tinovis® GTC UP | Rheology modifier with good emulsifying properties and tolerance to electrolytes | Soft and silky afterfeel No dripping Provides the memory shape texture |
Products added to catalog 
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