Facial Cleansing meets Skinimalism Trend

Facial Cleansing meets Skinimalism Trend
Facial Cleansing meets Skinimalism Trend

The efficient cleansing routines embed a new minimalist approach to satisfy consumers who want to be more eco-conscious.

Our Purifying Charcoal Cleansing Powder has been developed in 2 versions: the first one is formulated according to Cosmos Standard for Natural Cosmetics and the second one is a sulfate-free formulation. Both goes back to basics to showcase simplicity, transparency and sustainability.

Our anionic surfactant Sulfopon® 1214 G (or Plantapon® SUS for the alternative version) with Bamboo Charcoal Powder help to obtain an excellent cleansing and foaming efficacy while our Biopolymer Rheocare® XGN contributes to an efficient distribution of the formula. The combination of our active ingredients, Oligolin® BC10028Bix’Activ® BC10050 and Lipofructyl® Argan LS 9779 removes oil and skin imperfections, making skin refresh, comfortable and moisturized.

A new face care routine with the power of powder!


The BASF solution for your Purifying Charcoal Cleansing Powder
Product NameProduct DescriptionClaim Hint
Sulfopon® 1214 G

A granule structure that allows for the convenient addition of solid FAS into cleaning agents based on solid and powdered recipes.

Excellent cleansing and foaming efficacy
Approved by COSMOS
Rheocare® XGN
Pure Vegan Xanthan Gum, excellent stabilizer and thickener for emulsions and surfactant-based formulations.
100% derived from natural, renewable feedstocks
Approved by COSMOS
Oligolin® BC10028
Hydrolyzed flax seed extract concentrated in oligosaccharides.
Hydrates the skin by stimulating the synthesis of GAGs and by inhibiting hyaluronidase.
Approved by COSMOS
Bix’Activ® BC10050
Extract from the seeds of the African Red Lip Tree (Bixa orellana), source of a famous red dye known since ancient Mayan civilization.
Helps to decrease sebum production
Skin is mattified, imperfections are visibly reduced, and pores are refined
Approved by COSMOS
Lipofructyl® Argan LS 9779
Sustainable sourced precious Argan oil.
Moisturization by leaving an extraordinary softness and sensory skin feel
Approved by COSMOS