Hair care meets Micellar Shampoo

Hair care meets Micellar Shampoo
Hair care meets Micellar Shampoo

Micellar technology has been a mainstay of the beauty world for years and this claim is now being used in shampoo. Based on the same principle as the famous micellar cleansing water, the micellar shampoo is designed to gently remove dirt from the tresses and scalp, providing a deep clean that’s suitable for everyday use.

The BASF Micellar shampoo offers a new type of hair cleansing experience that gently washes away dirt, grit, and pollution. The combination of our mild hair protecting surfactant and the Puricare® POE LS 9727 that reduces damage of the hair fiber, keeps the hair fresh and clean. This BASF sulfate-free formula provides an excellent result on wet combing performance.

The BASF solution for your Micellar Shampoo
Product NameProduct DescriptionClaim Hint
Plantacare® 818 UP
A nonionic surfactant standing for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing.
Outstanding and proven mildness
Mild and natural hair protecting surfactant
Excellent foaming and cleansing properties
Approved by COSMOS
100% derived from natural, renewable feedstocks
Dehyton® PK 45 Very mild amphoteric surfactant that reduces irritation level of primary surfactants
Excellent dermatological properties due to very low irritation level
Foam booster and viscosity builder
Suitable for sulfate-free solutions
Puricare® POE LS 9727 Seed extract of the Moringa "miracle tree"
Reduces structural damages of the hair fiber by environmental impacts and maintains combability
Can form a protective film on the hair fiber that repels dust particles
Provides a conditioning and strengthening effect