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Hair meets Protection

Hair meets Protection
Hair meets Protection

Scalp care products contribute substantially to conditioner/treatment products, in-line with the segment’s overall importance. We see a high level of interest in scalp protecting products, despite low usage. Depending on the haircare concern, consumers opt to use different products. Consumers who suffer from external damage to hair (chemical damage, air pollution) show stronger need for scalp care leave-in products.

BASF Protective Hair Lotion is a reinforcing leave-in treatment. Apply a few drops through the lengths to protect hair from daily stress agents and leave it. The plant-derived micro protein Gluadin® Kera-P LM incorporated in the Protective Hair Lotion is able to penetrate into the cortex and thus restores the hair from inside. Its combination with the Gluadin® WLM Benz provides a long lasting conditioning effect and keeps the hair strong for a young natural look.

BASF Protective Hair Lotion makes your hair looking healthy and well cared for.

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The BASF solution for your Protective Hair Lotion
Product NameProduct DescriptionClaim Hint
Emulgade® SE-PF Self Emulsifying O/W Cream Base. Balanced nonionic cream base for P.I.T. systems and traditional O/W emulsions.
High emollient flexibility
Suitable for sprays, lotions and creamy textures
Good electrolyte stability
> 70 % derived from natural, renewable feedstocks
Cetiol® CC
The high-value, dry emollient which delivers a sensorial soft product experience due to its high-spreading ability.
Dry, velvet and soft skin feel
Approved by COSMOS
>70% derived from natural, renewable feedstocks
Gluadin® WLM Benz Conditioning agent and skin feel additive for shampoo, shower and bath preparations.
From 100% plant derived, renewable feedstocks, suitable for natural oriented concepts
Recommended for concepts acc. to COSMOS, NATRUE
Gluadin® Kera-P LM Conditioning agent and skin feel additive for shampoo, shower and bath preparations.
Scavenges free radicals and protects against environmental stress
From 100% plant derived, renewable feedstocks, suitable for natural oriented concepts
Alternative to animal based keratin and wheat (gluten) containing proteins
Recommended for concepts acc. to COSMOS, NATRUE