Hydration Butter meets Body and Hair
The moisturising claim, originally coming from the skin care segment, has found its consumers also in the hair care category. Butter, well-known for its very intense care of skin, is a new interesting format for hair treatment. The usage of an Intense Hydration Butter as a pre-shampoo treatment is part of a multi-step treatment routine, seen in hair care recently.
Natural positioning answers the growing market demand for natural and sustainable products. According to Kline, in Europe the 6% growth of natural cosmetics has significantly outpaced the average Personal Care market growth in 2013. BASF ingredients allow to formulate body & hair butters with exotic and natural touch.
Natural positioning answers the growing market demand for natural and sustainable products. According to Kline, in Europe the 6% growth of natural cosmetics has significantly outpaced the average Personal Care market growth in 2013. BASF ingredients allow to formulate body & hair butters with exotic and natural touch.
| Product Name | Product Description | Claim Hint |
|---|---|---|
| Cetiol® SB 45 | Exotic unique shea butter due its special fraction of the natural shea butter. It provides a soft and pleasant long term skin feel and moisturizing effect. | Soft skin feel Caring, Moisturizing Exotic Ecocert approved From 100 % natural, renewable feedstocks** |
| Cetiol® CC | The ECOCERT approved multipurpose light emollient delivers a sensorial soft product experience. | Dry, velvet and soft skin feel Ecocert approved |
| Cetiol® MM | Natural based waxy emollient imparts body to the formulation and provides a dry skin feel. | Dry skin feel Ecocert approved From 100 % natural, renewable feedstocks** |
**chemically processed, catalyst or reaction aids used
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