Low Shampoo meets Conditioner
The cleansing conditioner trend still replies to consumer expectations who are looking for an unique product that looks and acts like a conventional emulsion conditioner but has the additional benefit of a mild cleansing shampoo.
The BASF Cleansing Conditioner formula is a cleansing and conditioning creamy texture. Our formula combines mild surfactant as Plantacare® 818UP, an effective cationic conditioning agent as Dehyquart® A-CA and an elegant emollient as Cetiol® OE, responsible for the gentle care and cleansing effect. The BASF Cleansing Conditioner formula is proven to present better sensory properties than important benchmarks.
Our new Cleansing Foam Conditioner is formulated as a trendy aerosol.
The BASF Cleansing Conditioner formula is a cleansing and conditioning creamy texture. Our formula combines mild surfactant as Plantacare® 818UP, an effective cationic conditioning agent as Dehyquart® A-CA and an elegant emollient as Cetiol® OE, responsible for the gentle care and cleansing effect. The BASF Cleansing Conditioner formula is proven to present better sensory properties than important benchmarks.
Our new Cleansing Foam Conditioner is formulated as a trendy aerosol.
Product Name | Product Description | Claim Hint |
---|---|---|
Plantacare® 818 UP | Is a special nonionic surfactant obtained from renewable, plant-derived feedstocks. It stands for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing.
| Mild cleansing Approved by COSMOS 100% derived from natural, renewable feedstocks |
Dehyquart® A-CA | A well-known and highly effective cationic conditioning agent.
| Conditioning |
Cetiol® OE
| A light and elegant emollient supporting care effects by a silky, smooth touch.
| Silky feeling Smooth touch Approved by COSMOS |
* 100% derived from renewable feedstocks