Because of their natural image, food ingredient based products are still highly attractive. Although milk proteins and the “milk story” are rather traditional in skin care, we do see hair milk shampoos in the market, to respond to the consumer need of soft textures.

The BASF Creamy Milk Shampoo gently cleanses and smoothens the hair. The caring formula with milk proteins combined with the pearlizer Euperlan® Bright gives your hair a healthy, smooth and brilliant effect. Based on the high performance conditioning combination of Dehyquart® Guar HP and the conditioner booster Plantasil® 4V, our formula improves wet hair combability, feel and shine.