Moisturization meets Wet Skin

Moisturization meets Wet Skin
Moisturization meets Wet Skin

Start moisturizing while you’re still in the shower: A new convenient moisturizing solution that leaves your skin smooth after shower! BASF In-shower Body Lotion is immediately absorbed into the skin, leaving a nourishing and caring coating on the skin’s surface thanks to our Lamesoft® OD, without a sticky feeling. The In-Shower Body Lotion is designed to be used after rinsing off the shower gel, thus on wet skin leaving skin feeling hydrated and soft after towel drying.

The BASF solutions for your In-shower Body Lotion
Product NameProduct DescriptionClaim Hint
Lamesoft® OD

The micro-emulsion for oil deposition on skin which is in this formulation responsible for the good rinseability of the In In-Shower Body Lotion
Luxurious, soft and mild skin feel

Detectable oil deposition and caring effect

Suitable for sensitive skin
Suitable for natural and organic cosmetics
Cosmedia® Ultragel 300
A cationic homo-polymer which delivers conditioning and enhances the sensory profile, while acting as a thickener for gel structures
Enhances the sensory profile
Thickening and stabilizing agent
Cegesoft® PS 6
A renewable-based alternative for paraffin oil which imparts a luxurious after feel and balances the emollient composition
Natural oil
Cosmos approved