Oil meets Cleansing Care
Cosmetics market sees a strong demand for cleansing products with mild and extra caring properties. This is one of the explanations why oil products have strongly expanded also in the facial cleansing segment. However, these gently cleansing products with a cared for after feel must not compromise cleansing efficiency. The amount of cleansing oil product launches in the worldwide market increased by 10% from 2010 to 2014*. BASF ingredients allow to formulate cleansing oils which offer caring properties, skin softness as well as mild cleansing.
| Product Name | Product Description | Claim Hint |
|---|---|---|
| Myritol® 331 | Modified coconut oil that gives a good balancing sensory property for the formulation. | Skin softness Moisturization Ecocert approved From 100% natural, renewable feedstocks** |
| Plantapon® AF | Water-free surfactant system that supports the rinse ability of the formula and gives a milky effect during the rinse. It has good solubilizing capability for oils and provides excellent foaming behavior. | Pleasant skin feel after-use Smooth, soft and mild Helps to maintain skin moisture balance |
| Lipofructyl™ Argan | Organic Argan Oil for skin softness and moisturization. | Skin softness Moisturization Ecocert approved Organic |
*Mintel
**chemically processed, catalyst or reaction aids used
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