Oral Care meets minimalist formulas

The Ultimate Toothpaste
The Ultimate Toothpaste


Consumers expect more from their toothpastes than just a clean mouthfeel and a fresh breath. They want performance, safety & sustainability.

To meet these needs, BASF has developed “The Ultimate Protection toothpaste”, formulated according to Cosmos Standard for Natural Cosmetics. This formulation, safe in its composition, effective in its action and pleasant to use, is the result of the combination of natural-based surfactants Plantacare® 1200 UP and Plantapon® ACG 50 that are significantly non-irritating, mild and deliver excellent foam volume. This tooth gel also provides a fresh and pleasant spearmint taste.

In addition, we have also developed “The Ultimate Whitening toothpaste” to help naturally brighten your smile.

Two innovative toothpastes that are truly effective and respectful to human tissues and the environment.

The Ultimate Toothpaste
Product NameProduct DescriptionClaim Hint
Rheocare® XGN

Pure vegan Xanthan Gum, excellent stabilizer and thickener for emulsions and surfactant-based formulations.

  • Supports product rheology and mouth feel
  • Excellent thickening and stabilizing properties
  • Suitable for clear formulations
  • Approved by natural cosmetic label COSMOS, suitable for NATRUE
Plantacare® 1200 UP

A non-ionic surfactant made from 100% renewable, plant-derived feedstocks

  • Very mild non-ionic APG® surfactant based on renewable, plant-derived feedstocks
  • Perfectly suited for gentle & natural-oriented oral care concepts
  • Approved by natural cosmetic label COSMOS, suitable for NATRUE
Plantapon® ACG 50

Gentle anionic surfactant made from natural-origin amino acids and vegetable-based fatty acids - 100% naturally derived

  • Mild anionic specialty surfactant
  • Well foaming properties for the use in oral care formations
  • Approved by natural cosmetic label COSMOS, suitable for NATRUE