Oral Care meets minimalist formulas
Consumers expect more from their toothpastes than just a clean mouthfeel and a fresh breath. They want performance, safety & sustainability.
To meet these needs, BASF has developed “The Ultimate Protection toothpaste”, formulated according to Cosmos Standard for Natural Cosmetics. This formulation, safe in its composition, effective in its action and pleasant to use, is the result of the combination of natural-based surfactants Plantacare® 1200 UP and Plantapon® ACG 50 that are significantly non-irritating, mild and deliver excellent foam volume. This tooth gel also provides a fresh and pleasant spearmint taste.
In addition, we have also developed “The Ultimate Whitening toothpaste” to help naturally brighten your smile.
Two innovative toothpastes that are truly effective and respectful to human tissues and the environment.
Read more...| Product Name | Product Description | Claim Hint |
|---|---|---|
| Rheocare® XGN | Pure vegan Xanthan Gum, excellent stabilizer and thickener for emulsions and surfactant-based formulations. |
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| Plantacare® 1200 UP | A non-ionic surfactant made from 100% renewable, plant-derived feedstocks |
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| Plantapon® ACG 50 | Gentle anionic surfactant made from natural-origin amino acids and vegetable-based fatty acids - 100% naturally derived |
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