Shower Cream meets Naturalness

Shower Cream meets Naturalness
Shower Cream meets Naturalness

During daily cleansing, our skin is exposed to many aggressions related to the use of products that tend to strip it by shrinking the protective hydrolipidic film on the surface. This is particularly the case when we use foaming products based on sulfated ingredients that are regarded by consumer as being less mild.

Developed for the whole family, our Natural & Scent-neutral Shower Cream is formulated according to Cosmos Standard for Natural Cosmetics and is perfume-free. The gentle plant-based APG® surfactant Plantacare® 818 UP, in combination with Dehyton® AB 30 and Plantapon® ACG 50, is an alternative to sulfate surfactants designed to help leave your skin softer.

Its non-foaming melting cream texture transforms the shower into a moment of care with the actives Lipofructyl® Argan LS 9779 and PeptAIde™ 4.0 to moisturize and immediately soothe the skin.

Let's keep our skin smooth, silky and cleansed naturally!

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The BASF solution for your Natural & Scent-neutral Shower Cream
Product NameProduct DescriptionClaim Hint
Plantacare® 818 UP

Nonionic surfactant suitable for various cosmetic cleansing preparations

Outstanding and proven mildness
Excellent foaming and cleansing properties
100% derived from natural, renewable feedstocks
Approved by COSMOS
Dehyton® AB 30

Skin compatible amphoteric surfactant that can be used to reduce the irritation potential of traditional primary surfactants. It is an amphoteric surfactant that is suitable for universal application in cosmetic.

Excellent dermatological properties due to very low irritation levels under use conditions
Foam booster and viscosity builder
Approved by COSMOS
Plantapon® ACG 50

Gentle anionic surfactant made from natural-origin amino acids and vegetable-based fatty acids - 100% naturally derived


Gentle to skin and eyes
Good foaming properties
Suitable for concepts alternative to sulfate-/EO-containing surfactants
Approved by COSMOS
PeptAIde™ 4.0

Multifunctional natural biopeptides, characterized by 4 specific peptides discovered by Artificial Intelligence which are unlocked from rice protein, for a healthy skin appearance

Efficient barrier function on skin
Proven to prevent dry skin, discomfort and loss of firmness
Approved by COSMOS
Lipofructyl® Argan LS 9779
Prepared by a 100% women cooperative network, it is a sebo-regulator for greasy skin.Nourishes skin
Helps to restore the skin barrier
Leaves an oily or shiny effect and softness, sensory skin feeling
Approved by COSMOS