Discover....

• he top players in the market. Analyze business statistics for the fastest growing brands. 

Identify...

• the perfect personal care ingredient fitting with your formulation requirements. 

Benchmark... 

• your development with products across all personal care marketing segments. 

Choose... 

• formulation’s consumers will love. Our Segment teams develop trendsetting formulations for the growing personal care market.

Explore...

• consumer insights from millions of comments across the web so you will always be up to date on the latest trends.

Get inspired...

• by the latest BASF solutions. Find out more about how our concepts address personal care industry trends and how they can help jumpstart your R&D. 

Simplify...

• and speed up the formulation design with smart solutions through scientific models.