Market understanding meets science

In today’s highly fragmented and fast-moving cosmetic markets, keeping pace with consumer trends and wishes is challenging. Traditional market analysis and product development processes are no longer fast and flexible enough.

That’s why we have created D’lite, a single powerful digital platform for real-time trend tracking and product innovation.

A digital and agile experience that helps you from the idea generation to product design.

Discover....

he top players in the market. Analyze business statistics for the fastest growing brands.

Identify...

the perfect personal care ingredient fitting with your formulation requirements.

Benchmark...

your development with products across all personal care marketing segments.

Choose...

formulation’s consumers will love. Our Segment teams develop trendsetting formulations for the growing personal care market.

Explore...

consumer insights from millions of comments across the web so you will always be up to date on the latest trends.

Get inspired...

by the latest BASF solutions. Find out more about how our concepts address personal care industry trends and how they can help jumpstart your R&D.

Simplify...

and speed up the formulation design with smart solutions through scientific models.

D’lite will speed up and strengthen your marketing and technology teams.

Start your free trial

More information

Digital service

D’lite® – Ingredients Revealed

Building trust and transparency into your products right from the start. Introducing our latest advanced digital service on D’Lite.

Digital Tool

The Surfactant Navigator

Accelerate your formulation work with the right sustainable surfactant combination.

Digital Tool

Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier.

Emollient Maestro

Emollients play a huge role in the performance and user experience of your final products. They also help shape aspects like sustainability and personalization. Emollient Maestro – a highly sophisticated new service – makes it easy.