Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.

Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.

Our Accelerator Collection for Personal Care

High-performance sustainability

Bringing sustainability up to speed

To make it fast and easy for you to see which of our products contribute the most to sustainability, we have divided our portfolio into groups. Solutions that deliver the most benefits are defined as Accelerators. Far beyond cosmetics, these products currently make up 26.6% of total sales throughout the total BASF portfolio. This figure represents 14,000 different products that enhance sustainability across customer industries.

Cetiol® Ultimate

Emollient | Face-, Sun-, Body Care
Ultrafast-spreading emollient for face, body, sun-care ans color cosmetics

100% renewable based and volatile emollient
Replacement of volatile silicones possbile
Easier to use than volatile hydrocarbons
Readily biodegradable
Greater flexibility in the development of natural cosmetics with improved skinfeel

Gluadin® WLM Benz

Protein Products | Hair Conditioning, Shampoo
Microprotein for deep penetration, protection, repair in hair care products

100% renewable based
Enzymatically hydrolyzed
Improved color and odor compared to chemical hydrolysis
50% energy savings compared to chemical hydrolysis
Thanks to benzoic acid preservation and non-GMO enzymes, suitable for all natural and organic cosmetic standards

Lipofructyl® Argan LS 9779

Actives | Skin Rinse-off, Body Care, Hair Care
Moisturizer, responsible sourcing of argan based materials

Organic and fair trade certified argan oil
Sourced in partnership with an agricultural women’s cooperative in Morocco
Enabling socioeconomic development
Selected for L’Oreal’s Solidarity Sourcing program and the UNGC yearbook case study

Plantacare® 1200 UP & Plantacare® Types

Nonionic Surfactant | Skin and Hair Rinse-off
Nonionic surfactant for rinse-off applications

Full APG line certified sustainable
Special mild nonionic surfactant for natural-based, rinse-off formulation concepts
100% renewable based
Without ethylene oxide (EO) technology

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Our Accelerator Collection for Personal Care

High-performance sustainability

Bringing sustainability up to speed

Cetiol® Ultimate

Gluadin® WLM Benz

Lipofructyl® Argan LS 9779

Plantacare® 1200 UP & Plantacare® Types

Filter

Choose your contact person

Sample Basket

Our Accelerator Collection for Personal Care

High-performance sustainability

Bringing sustainability up to speed

Cetiol® Ultimate

Gluadin® WLM Benz

Lipofructyl® Argan LS 9779

Plantacare® 1200 UP & Plantacare® Types

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