img-header-concept-personalized-cosmetics

Personalized Cosmetics

Using the whole to write great consumer stories

You and your cosmetic products have a story to tell, and BASF’s Care Creations® is there to help you tell it.

Alongside demand for sustainability and ethical business practices, we see the wish for individual expression as one of the key megatrends shaping cosmetics. Beauty and health are increasingly becoming one, as people become more aware of their inner needs.

We are your enablers for solutions that write the next chapter in your brand’s success story. With personalized formulations and matching ingredients, we support you in creating products that meet today’s and tomorrow’s consumer needs and become part of your customers’ personal stories.

Now, we go one step further. With our new personalized cosmetic concepts, you can give consumers access to the alphabet to compose tailor-made products for themselves.

Ingredients from A to Z enable them to write their own individual stories. Unique and personal to fit their needs and wishes. Let’s open a new chapter in personalized cosmetics.

Every story matters.

Personalized Concepts for Face Care and Hair Care cosmetics

Personalized Face Care

We have designed 4 chassis formulations based upon age, texture and naturality to appeal to 4 different consumers groups. In addition, each chassis has two boosters which can be used to personalize the final application based upon customer needs at the time.

Personalized Hair Care

We have designed 2 chassis formulations based upon, texture and naturality to appeal to different consumers groups.

These can be combined with 4 boosters which can be used to personalize the final application based upon customer needs at the time.