Discover SFA Formulator and its benefits

The SFA Formulator

Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier. 

SFA (Disodium 2-Sulfolaurate) is an innovative, sustainable and naturally derived anionic surfactant. It is versatile and can be used in all kind of personal care rinse-off applications (shampoo, shower gels etc.) and formats (liquid and/or waterless).

In liquid rinse off formulations, SFA expresses its performance the best when it is combined with co-surfactants, especially CAPB (Cocamidopropyl Betaine) and/or APG (Alkypolyglucoside).

This tunable surfactant system SFA/CAPB/APG leads you to a wide range of possibilities for your formulation!

SFA Formulator is the perfect solution to shorten the time to market for your next generation of shampoos, shower gels, liquid soaps and much more liquid rinse-off products! This digital service instantly predicts for you the best SFA/CAPB/APG surfactant system that matches to your requirements!



SFA Formulator is our predictive modelling and optimization service for you. It was built on many experimental data collected in the BASF labs for the surfactant system SFA/CAPB/APG.


Find out more about SFA Formulator and how this advanced digital service can streamline your day-to-day work.

Get your subscription now

Discover the benefits

This easy-to-use digital self-service allows you to explore in real-time the correlations between the composition of a formulation based on four easy-to-handle ingredients:


    Virtual prototyping

      SFA Formulator has proved to predict for you in a straightforward, reliable and fast way the key properties of liquid formulations such as clarity, foam performance, viscosity, naturality, costs etc..

      This virtual prototyping will allow you to develop all type of liquid rinse-off formulations (shampoos, shower gels, liquid soaps...) according to your needs while saving time!


        Technical Features

        • Visualization and adjustment of multiple formulation parameters via an intuative sliders control
        • Mininal and maximal limits for one or more of objectives can be defined

          Real time solutions

          • The impact on the other parameters is instantly reflected
          • The optimal ratio of the SFA/CAPB/APG system is generated
          • The formulation recipe (wt% of ingredients) is automatically calculated
          • Favorite solutions can be marked and exported to Excel files

          The Surfactant Navigator

          Flexible Surfactant Mixture Designer

          Content: Over 800 surfactant mixtures, prediction models

          USP: Surfactant selector based on performance & sustainable solutions to over 50 benchmarks and mixtures

          • Accelerate rinse-off
          • Formulation design