Needs-based Conditioners

Inspired by Life

Good hair days – Emotional needs and hair conditioner Competing products, loud advertising, discount selling – the amount of information vying for a consumer’s attention is nothing less than overwhelming. In an average supermarket, shoppers ­select from more than 45,000 different brand-name products. Function alone is rarely enough to set a product apart from its competitors. To succeed, a brand must be clearly and uniquely positioned – and it must speak to the wishes and aspirations of its target group.

We look forward to talking with you about turning your inspiration into successful products.