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Professional Conditioners

Classically styled, quietly confident, professional and well-groomed

The Professional radiates quiet confidence with no need to show off. She takes life seriously and makes decisions intellectually. Her hair conditioner must offer highly effective repair based on scientific formulations. She demands the best results with little effort.

Personality

  • Cultivated and in control
  • Restrained
  • Serious
  • Elegant, classic appearance
  • Efficient, structured, intellectual

Emotional Profile

  • Reserved
  • Serene
  • Intellectual
  • Values privacy

 

Functional demands

  • Highly technology-driven formula
  • Effective repair and regeneration
  • Healthy hair structure – natural silky gloss
  • Residue-free – no weighing down
  • Scalp relaxing
  • UV protection

Brand image

  • Scientific, high-tech
  • Well-known
  • Classic
  • Trustworthy

Attitudes

  • Wants results with little effort
  • Expects the best possible effectiveness
  • Loyal to brands

Formulation Examples

Professional Code I

Detoxication Conditioner

Professional Code I provides care and control. This Detoxication Conditioner guarantees the best results with little effort. The classic con­ditioner formula upgraded with the vegetable-based protein Moringa Oleifera protects the hair against environmental stress and pollution resulting in completely healthy looking hair. A premium quality, laminated, silver tube is the ideal packaging for Professional Code I.

Formulation HB-DE-13-238-1

Professional Code II

UV-Shield Conditioner

TProfessional Code II pays attention to the growing consumer need for UV protection. An effective UVB filter is added to this classic ­conditioner formula. Suitable for all seasons – whether the UV rays come from the real sun or solaria. Code II comes as a soft balsam in a white/silver bottle. It is easy to apply, works effectively against electrostatic charge and supports a natural and healthy look.

Formulation HB-DE-13-101-1

Professional Code III

Improved Styling Conditioner

Every day styled in a professional way, like the hairdresser does it. The professional type wants the professional hair care feeling at home, every day. Professional Code III contains a special cationic styling polymer providing both conditioning performance and styling abilities for an accurate, well-groomed appearance. To emphasize its perfection, Professional Code III is presented in a cool metallic dispenser.

Formulation HB-DE-13-219-11

Professional Code IV

Sensational Hair Oil

The selection of precious, light, fast-spreading and fast-drying emollients well balanced with natural argan oil carries a sensation of richness for hand and hair. Whether used in the form of a pre-wash application, as an intensive hair oil mask, or for the final finish, ­Professional Code IV is very effective.

Formulation HB-DE-13-237-1

Professional Code V

Fast Repair

The professional type accepts nothing less than expert quality. Therefore Professional Code V is based on a triple cationic conditioning system enriched by a selection of precious natural oils, well-known for their beauty impact. It regenerates the hair in a fast and most ­effective way. Just like the professional loves it.

Formulation HB-DE-13-236-2