Filter

Filter (Exactly)
Apply filter
Clear Filter
Close filter

Choose your contact person

Choose continent
Choose continent
Choose country
Choose country
Close

Sample Basket

There are currently no samples in your basket. You can order samples of any BASF Home Care product displayed on our website.

Empty basket
Checkout Close

Authentic Conditioners

Easy-going, open, genuine and naturally good-looking

The Authentic values a healthy look and lifestyle. Family- and community-oriented, she seeks balance and stability. Her preferred hair conditioner is straightforward and practical, offering natural and healthy care, support of natural shine, strengthening and protection against environmental influences.

Personality

  • Outgoing, sociable
  • Team player, sharing, inclusive
  • Positive, optimistic
  • Honest, open-hearted, receptive
  • Uncomplicated, down-to-earth

Emotional Profile

  • Friendly
  • Warm
  • Maternal
  • Values relationships
  • Balanced

 

Functional demands

  • Healthy, natural shine
  • Hair strengthening
  • Light, natural volume
  • Protection from environmental influences
  • Environmental compatibility

Brand image

  • Likable
  • Good value for money
  • Down-to-earth, genuine
  • Trustworthy

Attitudes

  • Wants the best possible results with little effort
  • Sees beautiful hair as an expression of a healthy lifestyle

Formulation Examples

Fruity Juicy Smoothie – Raspberry

Anti-Hair Breakage Conditioner

Don’t worry – be happy! The Fruity Juicy Smoothie is there to let hair look healthy and beautiful. The nature-based Lecithin formula ­protects effectively against hair breakage and also protects the environment due to its biodegradable ingredients. The fruity raspberry scent combined with the pink color surrogates a good mood and is filled into a ball-shaped bottle with a see-through effect.

Formulation HB-DE-13-251-2

Fruity Juicy Smoothie – Apricot

This smoothie refreshes optimism and a friendly, pragmatic attitude towards life. The lecithin-based formula protects the hair effectively against hair breakage and supports its natural beauty and healthy appearance. As Ethanol acts as a preservative this product is an ­eco-friendly answer for natural hair conditioning. The yellow orange color and the apricot fragrance provide a new and fruity hair care ­experience to enjoy, all packed up in a clear balloon PET bottle.

Formulation HB-DE-13-251-3

Nutri-Care Milk

Volume Conditioner

Both hair and the environment will welcome this nature-based conditioner functioning with the nourishing support of Lecithin, milk protein and vegetable oil. Through the usage of Glycerin as a humectant and Ethanol as an alternative preservative this formula stays ­nature-based. The smooth texture offers good conditioning without pushing down fine hair. This Nutri-Care Conditioner comes in a white plain tube-bottle.

Formulation HB-DE-13-289-1

Honey Dew

Volume Conditioner

To keep the hair shiny and full of life throughout the day Honey Dew should be used. It keeps it vivid with a natural shine without pushing the hair down. It also provides comfort for the scalp. The creamy texture is packed in a multi-purpose preserving jar that can be refilled.

Formulation HB-DE-13-290-3