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Protected Conditioners

Naturally beautiful, caring, approachable and feminine

The Protected type is caring toward others and herself. She enjoys personal care as a ­moment of luxury and wellness, a way to regenerate and protect herself from the stress of day-to-day life. Her conditioner must protect naturally. She increasingly values environmentally friendly, nature-based products using organically produced ingredients.

Personality

  • Gentle, sensitive, caring, understanding
  • Sincere
  • Down-to-earth
  • Seeks harmony and security
  • Radiates inner balance

Emotional Profile

  • Cocooning (sense of comfort and contentment)
  • Well-adjusted, balanced
  • Warm, maternal

 

Functional demands

  • Healthy and beautiful hair
  • Sensitive scalp care
  • Protection from environmental influences
  • Natural, healthy shine

Brand image

  • Good value for money
  • Natural cosmetics
  • Trustworthy, reliable

Attitudes

  • Pursues a healthy lifestyle
  • Gives attention and protection to hair
  • Wants only natural and eco-friendly ingredients
  • Ingredients should not be animal tested
  • Eco-friendliness

Formulation Examples

Natural Beauty

Formulated according to NATRUE Standard for Natural Cosmetics

The Natural Beauty conditioner fulfills all important standards. This hair mask does not only make the hair look healthy and beautiful but it is also environmentally friendly. It consists of 100% nature-based and renewable ingredients so that it can be used without any doubts – it’s formulated according to the Natrue Standard for Natural Cosmetics. This silky conditioning cream is filled in a glass jar.

Formulation HB-DE-13-030-6

Healthy Look

Conditioner for Scalp & Hair

It’s possible to rely on this conditioner. While it keeps the healthy look of the hair it’s also gentle to the enviroment: It’s biodegradable and solely based on renewable raw materials. As it saves the scalp effectively from oiliness and dandruff it produces a feeling of security and comfort. The design of the PET bottle is simple and reduced.

Formulation HB-DE-13-234-1

Hair protect

Anti-Pollution Conditioner

To guarantee protection and beautiful hair this conditioner’s emulsion acts as a protective shield against environmental influences. The nature-based formula supports natural brilliance, makes the hair light and soft, gives it a healthy volume and additionally to this it is also eco-friendly. The simple form of the clear plastic bottle allows a direct look at the product. This design also enables to ensure that this conditioner is free of artificial additives as it looks convincingly natural.

Formulation HB-DE-13-234-1