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Creative Conditioners

Always on the go, spontaneous and effortlessly good-looking

The Creative loves hair products that let her experiment and create new looks. She doesn’t want to look perfect, but trouble-free and beautiful. She values easy handling and effectiveness to save time, effort and expense so she can create a new style and get ready for new adventures – anytime, anywhere.

Personality

  • Full of life
  • Wants to share the moment with others
  • Vivacious, spontaneous – doesn’t stick to plans
  • Visible energy focused on fun
  • Active, athletic, sassy, lively, upbeat

Emotional Profile

  • Lives in the here and now
  • Joyful
  • Carefree
  • Sensual
  • Hedonistic

 

Functional demands

  • Easy after-use styling
  • Prevention of hair breakage/split ends
  • Volume boost
  • Easy wet combing
  • Fast-acting
  • Long-lasting

Brand image

  • Youthful
  • Eccentric
  • Sassy
  • Up-to-date

Attitudes

  • Sense of freedom
  • Open to new looks
  • Demands well-conditioned hair that’s always ready to go

Formulation Examples

Color Kick

Vibrant Color Conditioner Leave-on

Color Kick makes it easy to add vibrant red reflections to the hair. Thanks to its very gentle and caring formula it allows color-refreshment as often as wanted without stressing the hair. Applied with a fancy, red Mascara brush it is easy to handle, works only where desired and stays on. Even though this gel appears in a cheeky style, it does take conditioning seriously.

Formulation HB-DE-13-94-9

Emergency Kit

Spray-on Conditioner Leave-on

Sometimes 24 hours full of life call for instant relief. And here it comes! The Emergency Kit is a spray-on conditioner leave-on that supports easy combing, and gets you ready by just spraying on this fancy gel. With the small, easy to refill pump-spray bottle, the Emergency Kit will always be there when you need it.

Formulation HB-DE-13-95-8

Jello

Glitter Conditioning Gel

Jello is young and fun. And there to give you a good hair day right from the beginning. The fun, jelly texture is different from other ­conditioners, and its effects will make you smile, too. Your hair will be very well-conditioned and ready for new styles. Because Jello is the easy-going type, it comes in a snap-on lid jar, made for hassle-free one hand use. Like it?

Formulation HB-DE-13-138-11

Care and Style

Conditioner Rinse off – Ready to go

If you live your life intensively, your hair conditioner should be just like that. Care & Style delivers intensive conditioning and easy styling. The remarkable pink jar contains this soft cream conditioner that is ready to use, so you are ready to go.

Formulation HB-DE-13-219-13